A sour Valentine for lovers of chocolate from Green & Black's, the small British concern that makes its bars of bliss from certified organic, fairly traded cacao. American multinational Kraft is swallowing G & B's parent Cadbury, beloved British chocolate for the masses. The New York Times reported that Cadbury, after putting up a valiant fight, has accepted the $19 billion deal.
What of Green & Black? Despite initial worries, Cadbury did not perceivably lower G & B's standards, at least in taste tests by this blogging chocoholic and by Arthur Lubow, who warned about the pending takeover in a Times Op-ed last fall.
Reflecting on when Hershey swallowed Scharffenberger, Lubow writes, "The company...promised not to change the quality of the brand. ..Soon I began noticing a marked deterioration in my beloved 82 percent bar. The texture was chalky. The cherry notes had vanished. It was becoming just another mediocre American chocolate."
Will the same happen to Green & Black's? Think Cheese Whiz,and be forewarned.